If you’re like me, I was never a fan of reading. I probably got through 1-3 business books per YEAR, if that!
To get the most out of a book I need total piece and quiet and had to get into the ‘zone’. This very rarely happened, and of an evening my mind often wonders into business ideas and planning so getting into the ‘zone’ for reading is never going to happen.
With the growth of social media publishing people’s activity, it was becoming more evident that top business leaders and entrepreneurs read business, productivity, planning & Self improvements books on a regular basis, and A LOT of them.
Fast forward to today – I have ‘read’ approx. x29 books in the last 9 months. So how have I gone from a couple per year, to nearly 30 in less than a year?
I discovered AUDIBLE!
What is Audible?
I am a big fan of the AMAZON brand, and take advantage of most of their services like PRIME and ALEXA etc… – Audible is an AMAZON brand, that allows you to download or stream audio books. I would estimate approx. 60-70% of the usual ‘paper-based’ books Amazon have, can be found in audio format on Audible.
What does Audible cost?
Audible costs approx. £7.99/PM, and this includes x1 Audio book per month. If you’re like me and get through them quickly, you can purchase extra credits. With the extra credits, the ‘books’ can cost £4-£7 each so often much cheaper than purchasing the actual hard copy. There is also a 30-day FREE trial available.
What are the benefits of Audible?
1) Time – For me, the biggest benefit and the one that has allowed me to massively increase the content I get through, is the ability to leverage time. What I mean by this, is I now turn standard everyday activities into much more productive time. For example, I can now consume valuable content when walking to the office, driving, running, in the gym, waiting rooms or any other time slots that could be wasted.
2) Access – Anytime, Anywhere Listening – The ability to carry & access thousands of books via your mobile, app or laptop is very powerful. Accessible on most devices.
3) Price – With the increased content consumption, the price per audio book can work out a lot cheaper than the hard copy version of a book.
4) Great Listen Guarantee – Don’t like the sound of an audio book you have started, or get to the end and didn’t enjoy? Don’t worry, Audible will let you ‘return’ it and get a different one FOC.
5) Technology – Audible has some clever features – For example if your jumping between ‘books’, it picks up exactly where you left off. If it cuts off at any point, it starts a few seconds earlier incase you missed the last bit. Ability to download and share is also a cool feature for when you are offline.
A word of warning
With the ease to consume so much information and advice at a rapid pace, there is a high risk of information overload. When you finish an audio book, take a step back – What did you learn? Did it add value? If not, you may want to take some time and listen again before you jump into the next one.
Where can I get Audible from?
If you are in the UK, head over to www.audible.co.uk
If you are in the USA, head over to www.audible.com